What topics or themes are most popular among your target audience?
This one takes some time to get enough information in order to make a better determination. Until that point, you're really just guessing. There's benefits to that though too. With creative freedom your beholden only to your own vision. The topics and themes that are or could become popular are initially up to you. Assuming you've identified a niche to fill, a problem to address, or a cause to support, then what you release into the universe is destined to succeed. The question then becomes over how much time until it does.
The other factor though is that after your first few episodes unless you're spot on with your segmenting for your subject, you also need to take into account your audience. Two breakdowns to keep in mind are who they are and do they care about your topic. Who is your audience demographically? What is their culture or language? Where do they live? What is the climate like? What issues occur within their environments? How many of them prefer to use mobile devices compared to computers? What is their age group? How familiar are they with your topic/problem set? This segment is more about materialistic, measurable, quantifiable type data sets.
Psychographically too though, who is your audience? What do they care about and why? What are their ideologies, political leanings, or religious beliefs? Will they stop to help someone on the side of the road or continue driving? This segment is more about intentional, immeasurable, qualifiable type data sets. Humans are complex creatures. Our values and our preferences work hand in hand as we perceive our surroundings to interpret the world around us.
Interpretations of our surroundings, the ways we dress and act, the words we use and the customs we adopt to grow through our lives will also help to display the things we care about. We tend to prioritize the things we care about based on our surroundings - what will increase pleasure or help us attain our goals, or what will decrease pleasure or take us farther from our goals.
In each case, to better identify what topics or themes are most popular among our target audience, the only certainty is that we need consistent, active roles and a genuine care to build deeper relationships with our audiences. Whether that method is through education or entertainment is irrelevant. Striving to make an impact and add value to other people's lives is an enduring goal.
To hear more about our progress as we learn to better refine our approach on Transacting Value, and to let us know how we're doing, join us on our website https://buff.ly/3XpJNVm, every Monday at 9 AM EST for new conversations with new Contributors. We'll meet you there!
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