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The views expressed in this podcast are solely those of the podcast host and guest and do not necessarily represent those of our distribution partners, supporting business relationships or supported audience.
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Welcome to Transacting Value, where we talk about practical applications for instigating self-worth when dealing with each other and even within ourselves, where we foster a podcast listening experience that lets you hear the power of a value system for managing burnout, establishing boundaries, fostering community and finding identity.
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My name is Josh Porthouse, I'm your host and we are redefining sovereignty of character.
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This is why values still hold value.
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This is Transacting Value.
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You have to reevaluate yourself, like I said, and look inside and see what you really want in life, and I think what you really want is what your heart is going to do and how you're going to follow it Today on Transacting Value.
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What is it about?
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A high intensity operational tempo, like in the special operations community, that drives us afterwards to try to find some way to escape, some way to create purpose or, more importantly, some way to self-express.
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Ideally, those opportunities also come with bringing our family and friends together.
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Now, in today's conversation, we're talking with the founder of Taylor Life Digital Marketing, mike Taylor, all about how he's done it and what he's done and how he's used it to build his businesses and his brands throughout the last year and the few years prior.
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My name is Josh Porthouse, I'm your host and from SDYT Media.
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This is Transacting Value, mike.
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What's up, man?
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How you doing.
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I'm doing great man.
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Thanks for having me.
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It's been one long wait for here, huh.
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Yeah, yeah, but you know what I got to say, dude.
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Everything that I have heard you do over, especially the last year, let alone up to that point, sounds like it's taken you a lot longer to get into a position where you can piece it all together and make sense of it.
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Yeah, yeah, yeah, no, it's definitely uh, doesn't happen overnight.
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You know, that's a, that's something that a lot of people, a lot of people I didn't realize they don't, they don't really um, they don't grasp, they think it's all the good stuff.
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They don't see how hard and the time and definitely all the effort that goes and goes into it.
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So it's definitely not something that happened overnight, that's for sure.
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Yeah, well, that's sort of the downside of social media, I guess.
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You know.
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When Zuckerberg stormed onto the scene, everybody was like, hey, life's pretty good for everybody.
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I guess Pretty much, you can't capture all the effort.
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Let's start here, man.
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So you've got a lot of things going on, and so for everybody else who's unfamiliar with the show or unfamiliar with your brand and your businesses, let's just open there, okay.
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Uh, who are you?
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Where are you from?
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You know what sort of things are shaping your perspective on your businesses and on life right now well, I'm uh, mike taylor, as you said.
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Uh, usually right now you can.
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Actually, I found out about a week or so ago.
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You can google me.
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I didn't know that.
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I was kind of surprised, but you can google uh, mike taylor, life and I pop up all over the place.
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So it was, uh, it was, it's actually felt really good for all the hard work.
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Um, yeah, so I uh I'm actually retired after 22 years in the military and I now I'm south of San Antonio and you know pretty much a full time dad and I started my own marketing agency probably right before I retired, probably about two years before I retired.
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I started kind of like building the foundation of it and since then I have had a lot of adventures to kind of get where I'm at now.
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The marketing agency is doing well, we have clients.
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We're actually at the part now where we're starting to.
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We're in the planning stages and about to execute next year about expanding, we're working on a program and mentorship for kind of a mission based internship.
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So the interns mostly people sit here interns they think of, you know you don't pay them, they treat them like crap and they just, you know, free labor.
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And my thing is more of like I want it to be more of a mentorship, where I'm training them, they get hands on, they do get, you know, a small pay.
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So you know you get permission for whatever they do, and then they stick with us and we kind of mentor them and kind of train them and then when their time is done I think we're working on a 24-week type process and when they get done, they get to have two choices they can sign on with us full-time or they can go somewhere else so we can write them a letter recommendation, you know, and kind of vouch for them and stuff like that.
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So we want to give them experience and stuff.
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I uh, I came up with that just because a lot of people or a lot of businesses, they want somebody fresh out of out of college and they want freaking 10 years of experience and like this is possible.
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You can't, you can't do like what the hell?
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So that's where I kind of I wanted to do that uh, forum, uh.
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So while we do that, we're kind of expanding.
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We're doing that, uh, in the process of kind of shifting our focus.
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We've been in a lot of um big corporations and we did um like big businesses, medical facilities and then music artists and things like that but now we're trying to be more of the technical side, or technology side and gaming type stuff, mostly because that's what I like, I enjoy it the most and it's something that I don't want to look five years from now, ten years from now, and I dread going to work.
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I'm retired, I don't need to work, this is something I want to do.
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So I sat there about six months ago and I'm like why the hell am I even?
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I want to do something that I like I'm the boss, I should be able to do this.
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So that's where that came from, and now we're kind of in that shifting phase.
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It's a very slow process, but that's where I want to be.
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Yeah man and you said gaming.
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I assume by that wall behind you you're talking board games.
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Oh yeah, yeah, that's, that's just one wall right there.
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I actually have a whole row over the ceiling and I got things over here.
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So, yeah, I do a lot of board games.
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We actually have a label.
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Here we go Chaotic Chronicles is our gaming label.
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I started that this year and um now I went from myself and then I had a friend kind of like was helping me along, and then he kind of signed on, and then now we have eight people.
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You know, um, so we're all working towards this and like, got this huge Kickstarter coming up in March.
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And we have, uh, people that are well known in the industry actually was actually saw us online and saw some of the stuff that we did and they were just like, hey, like we want to jump on your label, like we want to be with you, and I was like, oh yeah, so it was really cool.
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Um, yeah, we, we had that and you know, working with them.
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And then then, along with that, we have a guy that actually wants to write a book series on our, you know, adventures and world and things that we did.
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On that.
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Like the lore of the game.
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Yeah, like the modules that we write and the adventures and the lore, the backstory, like they want to write a whole book series on it.
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That's cool.
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Yeah, so he's working on that.
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Did you think it was going to be something like what it's becoming, or was this just a hobby?
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it was a hobby, like I started actually started playing.
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Uh, it was kind of like a dungeons and dragons type thing with the kids because of covid um, we like board games.
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I have three little girls um, I have four kids total, uh, but this my son's already was already out of the house, and then I have three little girls and so we started getting miniatures, we started getting board games and we started playing.
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It went from playing almost every day because they were in COVID, so school was in the morning and then couldn't really do much in the winter, so we just did our thing.
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So it went from there to two years later I had three more kids.
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So there's six kids around my table, you know, ranging from eight years old to 18 years old and uh, so I was just putting on these huge parties for these kids, uh.
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And then I had some, you know, some older friends that I would game with as well.
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But finally one one of my friends was like man, like you write all of this stuff, which backstories I used to write all the way from high school until now.
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So I have tons of material that I just write constantly.
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And I was like, yeah, I would definitely write these things and I come up with the story.
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So he's like man, we should publish them on some stuff.
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So he kind of pointed me in the right direction.
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I did a few things and I got published on the website and I was selling them, you know a little bit.
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And so then I was like man, I should probably make this something more serious.
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And a friend was just kind of doing it and I was, I was out of the military already and I was in and out of that.
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That.
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That loophole, you know.
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You know you got your highs and lows and this kind of kept me driving forward.
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You know you're, you know you got your highs and lows and this kind of.
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This kind of kept me driving forward.
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You know when, uh, when I was starting to get stuck in the mud, and so it just, you know it kind of fueled me to keep going and I did it.
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And this year, um, I kind of just amped it up and it kind of just blew up.
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Like I wasn't ready for how big it got, like I'm learning, I'm learning, I'm still learning as I go and I tell my team like, hey, guys, like I'm still learning, like we are growing way too fast, you know, for me to kind of I'm trying to keep up, you know, because on top of that, I have a marketing agency that you know that I'm running and I go, now that we have this and I also have like other endeavors on the side that I that I'm also doing as well um, yeah, which, yeah, it's a good.
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And on top of that we have a podcast uh, I'm one of the one of the two posts for a podcast called side quest, which also deals with gaming and all of the stuff in that realm.
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Uh, we had narrow divergent uh uh, team come on and they were like kind of telling us how, like they used to use it for counseling and, you know, board games and stuff like that.
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And we had another one for like education purposes.
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We've had some with like just the business.
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So people, if they wanted to learn how to like get into the business, you know, instead of just hearing me every episode, they can, like, you know, come on and you know we have other people uh, talk about it and they have.
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You know, we have one guy that has a game show on youtube which is really big and he, um, he was on the show and he talked about some of the stuff that he was doing, and so I mean our, our show is doing quite well.
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We're booked until april now of next year for you yeah, so, uh, so, yeah.
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So now we had to kind of slow down on getting guests because I'm like we, you know we're booked, like before you know we'll have the rest of the year booked out and what are we?
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Going to do.
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All right, folks, sit tight and we'll be right back on Transacting Value.
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Porthouse, tampa Bay Realtor.
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Where values start in the home.
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Yeah, so now we had to kind of slow down on getting guests because I'm like we're booked, like before you know, we'll have the rest of the year booked out and what are we going to do?
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It sounds like you traded one high op tempo for another.
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Yeah, I did.
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Was that just sort of fortuitous and it just happened?
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Or by design?
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Or are you finding?
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Maybe it was by design in hindsight?
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I think both you know.
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I think, yeah, I am one of those people where I cannot sit.
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Still, you know, not just you know, I have like crazy ADHD where I'm constantly moving, which was great when I was in the army because I was doing like a million things but you can be behind a desk or make me sit down.
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That's when, like you know, that's that that's when you start falling in that hole.
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You know, you start, you know, trying to trying to creep out of it.
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And um, so a lot of times I have to keep myself busy.
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And then, um, in the past I found keeping myself busy wasn't always good.
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You know, there's always stuff.
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You know always did some dumb stuff and I was like, oh God man, like so now, uh, my, my goal, as I was, as I hit, uh hit COVID, and we were stuck at home and I was getting ready to retire, I thought I was going to be like contracting.
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I thought I was going to be like every other guy that I worked with, contracting, going overseas, doing personal security.
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I'd already got my personal security license certificates and all that stuff.
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I already had made contacts for going overseas for contracting.
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Um, but as covet hit and I was sitting there with my girls every day and being able to eat dinner with my wife and stay up and watch tv or even go to bed with the same time as her, um, you know, those six months or nine months, however long, it was like kind of planted a seed where I was like, man, this is, this is nice, like this is what this is, what a normal life is, and, uh, that was.
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I was just really.
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It kind of kept me thinking and, as as as time got closer, I had two years left, um, and half of that was during COVID.
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I kind of was just like you know what I think I don't think I'm going to.
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I think I'm going to do that anymore.
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I told my wife I was like I don't, I don't think I'm gonna do that.
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Man, like I want to, I think I'm gonna make the because I had the marketing agency running.
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It was more part-time, I had a couple people you know and uh, it was just more of like a hobby that kind of kept me busy on my free time.
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And I told her I was, I think I'm just gonna kind of amp it up, you know, kind of just work on this more and uh you know, she was just, she was great.
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She was like okay, you know, see what, see what happens, you know what's gonna, what's the worst gonna happen, you know, and that that kind of kind of helped me push a little bit more, because I was like man, I tell people like what are you gonna do is like I won't be a soccer dad, you know, I think I want to be like like a full-time soccer dad, you know, for my girls and be there for my wife, uh, and kind of you know there, and every guy that I worked with like that's a horrible idea guy, like you know, I'm going to be reading your obituary like within six months of you get now like there's no way that you, of all people, are going to be able to sit still in a house, you know, babysitting three little girls, and I was like no, there's other things I can be doing.
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I know, you know they they have to go to school sometime.
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So that's where a lot of that kind of came from.
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And I, I was very lucky because I got onto a program.
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I, I, uh, I retired out of Fort hood, which Fort hood is has one of the best retirement programs out there.
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Um, it was phenomenal the program and I was, um, I kind of was doing like a small internship, uh program with this, with this company, uh, it's medical training facility.
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They were small at the time and I helped them grow.
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I used my marketing agency and I was their number.
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I was like their, their official marketing agency that they used.
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So, um, as we were doing it, I was in that type of work program and soon as I signed out and retired then they got me on full time.
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Then I was getting like a full paycheck because I had all the work done with them.
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So then I went right into full time army, to full time, you know, doing that, which was great.
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I did that for about nine months.
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Great for money?
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Was it great for, like your, your, your mental space, to like decompress?
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I think partly it was good for me because I was able to stay busy, um, but I don't think I was really fully like realizing that I was out, like I was done, until, as I was kind of amping down um with them, is when I kind of it just really hit me.
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I was like, oh man, like I don't really have anything to do, like I don't have a, I don't have a job per se.
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You know, yeah, I still got up with the girls every morning, I kind of still kind of kept my workout routine, and then the rest of the day was okay, I work a little bit for a couple hours and then what do I do?
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And the kids didn't get home till five.
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So a lot of times I have four or five hours and I'm just like I don't have a routine, I don't have, and slowly I just kind of started coming around.
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I was unraveling yeah, that's when the problems come in.
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Yeah, and this this month, actually this month I hit three years.
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So I've only been out for three years after 22 years.
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Um, so by that time I hit my second.
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Yeah, it was like year two of me being out right right around.
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I was hit.
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I already hit my.
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I think I hit my second.
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Yeah, it was like year two of me being out Right around.
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I think I hit my first year and that's when I started kind of unraveling and that was a big one.
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That's when it really hit me and I was struggling and my business started kind of it wasn't growing, it was barely keeping itself going because I had no momentum, I didn't have anything.
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I couldn't push anybody.
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I, you know I'd contracted out you know some marketers or whatever that you know I would hire some people here and there and they would kind of keep it going for me and but I had no momentum to have it growing or, you know, I wouldn't be able to invest back into it or anything like that, and it just kind of just stayed afloat.
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I didn't have anything else going for me.
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You know it was problems with me and my wife because I was going stagnant.
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And then you know, when you have, when you have it, you know it starts spreading throughout the house.
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Absolutely.
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So that that was.
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That was a real, real kick in the pants.
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You know, for me, um and around that time, like I was doing, the VA had already got me into a lot of like the different type of sessions that they had going um here in san antonio.
00:17:50.671 --> 00:17:56.982
Man, they had this great program it's the peer counselors and they're it's amazing, um or is that like therapy or rehab?
00:17:57.324 --> 00:17:59.888
yeah, kind of um, I don't I.
00:17:59.888 --> 00:18:11.509
So when I tell the other guys, I tell them like it goes, like a counselor going to go to a therapy session, I go, these peer counselors are actually veterans, they go through the VA and get certified and they can actually talk.
00:18:11.509 --> 00:18:17.673
So a lot of times my peer guy he's actually he's from one of the groups that I was in.
00:18:17.673 --> 00:18:23.949
I didn't know him, but we know the same people or know of the same people, so we actually know the lingo and we can talk to each other.
00:18:23.949 --> 00:18:34.286
Oh, like software know of the same people, so we actually know the lingo and we can talk to each other.
00:18:34.286 --> 00:18:45.030
Well, like yeah, yeah, oh sweet, so he was there, so he was in uh and he had retired and he went to work for the va and um, so he, after he went through through his counselings and all that stuff, he was like man, like I want to kind of give back because he was, I think he retired, retired probably five or six years before me.
00:18:45.030 --> 00:18:46.855
So he had already gone through.
00:18:47.780 --> 00:18:51.471
Yeah, so he had already been through a lot of the stuff that I had gone through.
00:18:51.471 --> 00:19:05.865
So he was really in, like he really knew what he was talking about and a lot of times it's good just to go once a month, twice a month, whatever our schedule is, and just to go there and just to talk to him, because it's good to have that.
00:19:05.865 --> 00:19:11.104
You know, I remember, like you know, being being in the unit and in the team room or whatever.
00:19:11.104 --> 00:19:14.092
Like you have that, uh, camaraderie, you know you have that.
00:19:14.092 --> 00:19:18.173
You know you can decompress with your, with your dudes, and you're just like.
00:19:18.173 --> 00:19:20.320
You know you can bounce ideas or you can just.
00:19:20.320 --> 00:19:21.924
You know, you know how guys are.
00:19:21.924 --> 00:19:24.430
We just need to vent and get our ideas out of our mouth.
00:19:24.430 --> 00:19:28.228
You know and you know, and the rest, everybody else can just nod and that's all you need.
00:19:28.921 --> 00:19:32.411
You know, as I told my wife, my guys don't need conversation.
00:19:32.411 --> 00:19:36.430
All I need to do is say you know my paragraph of words and that's it.
00:19:36.430 --> 00:19:39.147
Like I feel better, like I saw the words coming out of my mouth.
00:19:39.147 --> 00:19:46.392
I'm like, oh, I just solved my problem right there.
00:19:46.392 --> 00:19:46.625
Yeah, it's just a pressure release.
00:19:46.625 --> 00:19:49.435
Yeah, talking with him a lot of times he doesn't really have to really guide me too much.
00:19:49.435 --> 00:19:52.288
There's times where he's like well, why don't you step back and look at it?
00:19:52.288 --> 00:19:55.828
He's like outside, looking in, this is what I see.
00:19:55.828 --> 00:19:58.348
I'm like oh yeah, you're right, I was a jerk.
00:19:58.348 --> 00:20:03.221
Other times he's like what do you think I'll tell him he?
00:20:10.227 --> 00:20:26.269
maybe conversational depth or some of that critical thought that you had with this guy or in hindsight, on your own, throughout your career, makes its way into your characters or into the storylines that you guys create with you know, chaotic chronicles or, um, I don't know, tell life, did you anything?
00:20:27.311 --> 00:20:30.678
uh, yeah, I think so, man um one.
00:20:30.678 --> 00:20:31.318
You know for my.
00:20:31.318 --> 00:20:35.075
For the marketing for date for taylor life, I have dealt with several veterans.
00:20:35.075 --> 00:20:36.659
You know, for the marketing for Taylor Life, I have dealt with several veterans.
00:20:36.659 --> 00:20:45.327
You know, definitely, in the music industry there's an artist right now he's actually really getting pretty big Shannon Book.
00:20:45.327 --> 00:20:53.836
He's born in the rock and roll style and he was a disabled veteran, combat veteran.
00:20:53.836 --> 00:20:58.916
He does a lot of veteran outreach programs, does all these types of things.
00:20:58.916 --> 00:21:07.711
He was actually in a group beforehand called Vetted, and that group was all disabled veterans as well and they did a lot of outreach.
00:21:07.711 --> 00:21:10.854
So I worked with him and we became really good friends.
00:21:11.605 --> 00:21:29.332
I worked with this other Christian label, Hip Hop and Stuff, impact Records, and the owner is Mike Miner and he also is a veteran and does a lot of you know, reaches out and do these things On top of other veterans that I've worked with.
00:21:29.332 --> 00:21:39.026
So I'm able to kind of, you know, relate to these guys and we kind of, you know, relate to these guys and we kind of, you know, earn that trust and that bond One.
00:21:39.026 --> 00:22:03.638
Because, like just business, wise people are horrible people in business and I learned that in a very hard way several times, and so I just try to, you know, kind of be real with them and I'll tell them, you know, if their stuff sucks, or you know like, hey, it needs to be better, or we got to kind of work with it, and them, you know if their stuff sucks, or you know like, hey, it needs to be better, or we got to kind of work with it, and you kind of like, and then I can kind of relate to some of the stuff that they're going to.
00:22:03.638 --> 00:22:14.968
Now, the the gaming side, um, I can definitely relate to a lot of the characters and, like I, everything that we have I created myself before, like our world, our games, or you know, everything that we've done.
00:22:14.968 --> 00:22:17.516
I got put it all, it all and I think a lot of it.
00:22:17.704 --> 00:22:23.590
You know, as you say, like I put it on paper, like our world is a very grim, dark.
00:22:23.590 --> 00:22:37.568
Think of, like my I based it off of He-Man because that was like my childhood, you know hero back in the day, and but I took it and I and I I kind of warped it into like a very dark, sinister style.
00:22:37.568 --> 00:22:43.609
You know, if you take that colorful he-man, turn it, turn it, you know into, like stephen king, uh, would make it.
00:22:43.609 --> 00:22:49.606
And then I put hb love, more dc comics, yeah, like very, yeah, very dc comic ish.
00:22:49.606 --> 00:22:53.194
You know batman, you know very, uh gothic and grim, dark, you know.
00:22:53.194 --> 00:22:58.031
And then I took you know Call of Cthulhu or HP Lovecraft and put that on top of it.
00:22:58.031 --> 00:23:01.548
So our entire world is just this grim, dark, despair.