Everybody's a little bit good in the world that it makes a lot better.

I don't think 1 person is just gonna solve the whole world, whether it be a great president or not a great president, but I think it's the collective that solves the world's problems.

And that together, we're gonna make it a better world. Alrighty folks. Welcome back to transacting value. We're encouraging dialogue from different perspectives to unite over shared values.

Our theme or season 4 is intrinsic values. So what your character is doing when you look yourself in the mirror. Now if you're new to the podcast, welcome, and if you're a continuing listener, welcome back.

Today, we're talking our march core values of accomplishment, consistency, and endurance with the president of Ridley Games, out of Vancouver, miss Risa Schwartzman.

So without further ado, folks, I'm Porter, I'm your host, and this is transacting value. Risa, how are you? I'm doing great.

Nice to do. I have a chance to talk to you tomorrow. Yeah. I really appreciate the opportunity. I know you're busy and you've got a life, especially given the middle of a work day. So first off, thank you. Great. My pleasure.

Now for everybody listening, obviously, you can't see Risa. And Risa for everybody listening, they may not know you. So before we get into your industry and your perspective and some of your values. Let's just start with who you are.

Maybe even just where you live, who you are, and what shapes your perspective. Okay. Thank you. So my name is Lisa Schwartzman, and I grew up here in Canada and on the West Coast in the City of Vancouver.

Something we love to brag about because Vancouver really is 1 of the most beautiful places to live. So I welcome all of you from all over the world to kind of meet us here in Vancouver.

Vancouver is a city that really both itself on lifestyle. And I think that was very impactful on all the things that I do. That were very family oriented here and very driven to be in the outdoors and spending time together.

And I started off in with university with a degree in exercise physiology and dance and ran my own dance school for 19 years and I was a choreographer in a gymnastic coach.

I a movie like a level of gymnastic coaching choreographer, and I did that for quite a bit of years. And also, we had 3 beautiful sons. So I have 3 adult sons now.

2 of them are married. 1 has 2 boys and 1 has a daughter. And I work in a family business, which just construction and development as well as the toy business that I do. So I'll be it now that I'm a grandmother.

I still work several jobs at the same time and we keep them all together. And worked together as a team. I worked with my father and my son. My dad passed away 2 months ago, but in general, we worked as a family.

And continue to balance life between family and being creative and ensuring that our business is successful. I'm sorry to hear about your dad, but I'm happy for you.

You're going. You're not. Being able to keep everybody together. Having the opportunity to work with your son and your father for all those years was like really a gift. So I was really blessed.

So I feel blessed more than anything. And that says a lot, especially present day, where most families, especially in my experience, been in the military here in the States, but you see your family once a year, maybe twice a year.

You, I'm assuming, get into arguments or bond or socialize or grow as a family exponentially more often than that. But I'm curious, so you said you guys also work together.

So you take work home with you? Or do you bring family to work with you? How do you balance the 2? I could say yes to all your above. We're really fortunate. I don't think we ever argue.

We didn't always agree, but we don't argue. We discussed. And I think that really important when you work in that family environment that you're not challenging people's perspective of challenging where we should go.

So if the common goal is always to be the best solution, then we always kind of come together, what are the options, let's discuss them, and then we'll take the best answer.

It's not always my answer. It's the best. It's not always my dad's or my son.

So we bring everybody to the table. Kind of discuss and look over and have a good check. And together, we work together. So, of course, yes, it goes into the, you know, the family dinner. But, again, it's a family business.

So you almost want everybody to know what's going on so that they understand what we're doing. And The nice thing is that if I wanna stop and my grandson walks in the door, everybody knows I'm gonna run and spend some time with them.

So there's that balance between bringing family into the office every day and also taking it to home. But it's just what was normal to me. So it's it's fine. And especially for you if your grandkids show up.

Right? Like your office is the Wonka factory of Vancouver. Right? So you just have toys everywhere? Yeah. Oh, we've got twins in a lot of places. Yeah. Yeah. And make sure, you know, things are going to be all tough. It's a good snack.

So this snack is a good choice. Yeah. Yeah. Definitely. Well, before we get to far into this conversation, I'd like to also dive into you a little bit. And so this is a segment of the show called Developing characters.

Developing characters. And what we've done is taken primarily 2 questions 2 different timelines. But the answers are totally up to you as in-depth or as vulnerable as you're willing to be.

So this first question, What were some of your values growing up as say a teenager? You know, that's a really great question. And what's interesting is, I never thought about what were my values.

As a kid. It wasn't a language that we really talked about. I think that's a newer language. But in retrospect, looking back at how I was raised and how we were taught with a value.

And I think I was taught to be kind, to be giving, to be hardworking, to have integrity, not always think that you can know better than everybody, but to not be afraid to try.

And once you write a book and it has a thing addressing that thousand miles of depth. I don't know if that vision or a mission statement or value, but it also taught me not to be afraid to try. And I would having really great family.

I always was not afraid to try something even if you were afraid to make, you know, not to be afraid to make a mistake because we all make mistakes no one's perfect and not to go not to go crazy when you can make a mistake or someone else makes a mistake.

And I think staying calm, stay calm and to carry on, you know, is a good lesson.

Just kind of take where you're at. But I think that the idea of having family around you and to be community minded we were always trying to do already in our family and we continue to do that at the beginning.

And we always find that, you know, the more you give and somehow the more you get back, And, you know, if I had some in retrospect, I looked at the love of this, my mother taught me as my mother as well.

But my dad's funeral, there were hundreds, hundreds of people, prelts, and I'm probably thousands if I count them all together.

It was because of the kind of he wasn't that I tried to do it. So I'm not sure that answered your question, but it's kind of all around.

Yeah. No. I I appreciate the depth. And the breadth of your answer. We did have a little bit of audio lag as you were coming through there. So there's a couple pieces I wanna pull out real quick, though.

You mentioned a journey of a thousand miles starts with a single step, and you mentioned essentially grace under pressure and maintaining poise and bearing and and humility, right, managing your own ego and your own expectations.

And those are things that you were taught, right, decades ago, in your school, in your family, in your community, those are things you were taught.

I'm curious, before I get to question 2, Do you still see those things being taught or publicized today?

I think so. I think they are. I think they're taught, but I don't know if they're active. I think people talk it. I'm not sure if people are demanding it. Right? I think that there's a lot of lenient out there that maybe didn't exist.

We were growing up. I mean, you're talking about, like, from a parents now, emulating that or teaching that to their children. I think that I don't know if there's as high as expectation. They might I think the language is still there.

I don't know with the evolution of of all the technology and everything if that is equally presented. Because I think technology has a bigger impact on development of children out than it used to.

Howard Bauchner: Yeah, that's a fact. My son, we talked, I think it was a couple weeks ago now, you and I. And my son's 8 years old for anybody listening.

And technology, I don't wanna say, you know, rules his life. He's still able to function and he's not a a zombie or anything. But it definitely dictates the majority of his conversational choices.

Right? And so trying to find ways to teach lessons or or like you brought up where you said to be able to instigates some sort of critical thought around values and character through gaming.

Specific for him, digital gaming, has made all the difference. Right? And then for me as a father being able to try to figure out, 1, I don't know anything about video games, especially that exist today.

It's not Sonic the Hedgehog like it was. It's not Ninja Turtles like it used to be. And so, you know, trying to figure out how to teach those things through video games that he's interested in at that.

So before we get in too far to the gaming industry, I have a second question for you. Lisa, all those being some of the values you grew up with, what are some of your values now presently that you try to embody and stand behind?

You know, I think that I always now that I'm in a different place, like, now it's not only my mom, I'm a grandmother, I'm a business owner, I'm a community leader.

I think that you still have to stick to those common values that community is important, that you're not the only 1 out there that working hard matters, but also balancing the life and family and that the people around you really matter and that everybody has feelings and don't disregard anybody, someone from the most important person to someone that might not even think has value, but I think everybody has value.

I truly believe that we treat everybody with dignity and kindness.

And and to to stay with hard work and and find others will make you a better person and make it a better world. And if everybody's a little bit good in the world, that it makes a lot better.

I don't think 1 person is just gonna solve the whole world, whether it be a great president or not a great president, But I think it's the collective that solves the world's problems.

And that together, we're gonna make it a better world.

And 1 of the reasons why I like doing what do or I know that I'm passionate about it is that if I can help make a child or a family have a better experience, then my my work is worthy and and meaningful.

And I think for me, I wanna make sure I my life is meaningful and not just a party.

Even though I might having a good time. Don't ever get me wrong, but I still wanna make sure that what I'm doing is making a difference. I like making a difference. Already folks sit tight and we'll be right back on transacting value.

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I think for me, I wanna make sure I my life is meaningful and not just a party. Even though I might having a good time. Don't ever get me wrong, but I still wanna make sure that what I'm doing is making a difference.

I like making a difference. So hopefully that answers your question. Yeah. Definitely. And and I think you are. We'll get to some of your specific games and and some of your steam considerations here in a second too.

But, you know, it's interesting you brought up presidents and good or bad or perspectives or whatever, not to get into politics in-depth or any or or really even at all, but I just read a speech that Xi Jinping said in 2012, I can't remember why or what the circumstance was.

But he gave a speech. And in the speech, he said history belongs to the people.

And I have a feeling his interpretation in mind are slightly different, but to the same point, it is about the people that make the difference when it comes to other people, educations, you know, there's how do you start movements?

You talk about them. How do you stop movements? You stop talking about them. It's sort of the allegory there too.

And I think when it comes to values or character or even marketing for a business in any particular industry, it has to come down to word-of-mouth and and how things sort of promulgate and and ripple.

So first off, yeah, you answered perfectly. I appreciate the opportunity, especially for some relation with our listeners to you.

But you brought up a point earlier talking about an equal presentation of values in entertainment, and I'm paraphrasing. But an equal presentation of the 2 And so when it comes to, let's say, gaming as a whole.

Right? I already alluded to sort of digital gaming. But for everybody listening, when we're talking about gridly games or more specific to, I guess, your preference for gaming even, what does that look like within the gaming industry?

And then secondly, how then do you balance the presentation of values and entertainment within that niche?

Well, I mean, I'm gonna separate the obvious that I'll make it put it on the table. There's a gaming world, which is the chronic and the online and stuff on your phone, and we all do it.

I love it. And, you know, when I'm having some quiet moments where I'm waiting for something. I'll pull up my phone, and I play a game, instead of playing against myself, and I love the challenge.

I have my levels opportunity. We all enjoy it electronically. But again, you're staring at a computer, you're staring at a phone, and it's very antisocial, frankly.

Some of the board games that you could be playing, I guess, that might have some place check all the time with somebody and they never know who's playing with or he might speak like to 1 of my kids.

What I love about board games is that there's that interaction with the people around the table that you stop doing everything going and you all come together and either you're laughing or you're challenging each other or you're using your brain or all the above.

And so Ridley Games is a non electronic company.

We don't provide anything electronic other than our website. And we really pride ourselves in bringing family core games and seeing an stem product So STEM is science technology, engineering and math promotion.

We have several games that have more than men's award to promote science and technology and mathematics.

And I think that having an opportunity to sit with your kids or your grandparents and your grandchildren and be all together is great.

I mean, it's just family time spend more on the table or on the floor. And to the quality time. And then I also have a full line of BYI, that's what you add, the art. With my background and dance.

I always love to see how I can bring my love of science and my love of art and bring them together. And you can. And I think it's important to let kids who are size minded to how moments where you can come together to go wow.

I love it when I watch when I'm playing now with my own children, and I have that Ahamomo with and it's just to see their faces light up, nothing's better.

And when you say aha moment, you mean like, oh, we found something that they enjoy?

Or what do you mean? Aha moment's gonna be different. On a hot moment can be called a war game where they just figured out how to do the game or that that they got. They just set moment where they figure something out in a science kit.

There might be like, we have 1 that's called the DAG mill. Where you add food coloring to the any kind of milk, and then we add all of a sudden the milk that color just starts dancing.

And it you know, the first time they do it, it's like, wow. It's that aha moment and watch their faces light up and or when they see the light bulb bulb going.

Right? Then the first time, it's it's like taking it to the Disney Land for the second time. You can see somebody do something for the first time or having that light go on.

It's exciting. And you gotta be a part of that when you're doing those things together. Already folks sit tight and we'll be right back on transacting value. Alrighty folks.

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It's like taking it to the Disney lens at the second time. You can see somebody do something for the first time or having that light go on It's exciting. And you gotta be a part of that when you're doing those things that you're good.

Howard Bauchner: Now there are some compromises you have to make. I think when you say there's a line between digital gaming and let's just say board gaming.

Not those are the only 2, but just for right now for a baseline, that there is a line between the 2, and I think that's indisputable. But so as an example, my son and I are long distance.

And so we talk on video calls most nights during the week, and maybe we play video games while we're on a video sort of like the Call of Duty model, you know, or like you brought up with your husband playing chess.

The other night, matter of fact, just recently, we were talking about well, I don't remember exactly how it got brought up, but what we ended up talking about was origami.

And how to fold paper for anybody listening if you're unfamiliar.

I don't know how to make any animals I don't know how to make any moving animals. What I do know how to make out of paper is 3 things. 1, a larger piece of paper. 2, a smaller piece of paper and 3, a hat made out of paper.

That's about it. And so and maybe a card, I guess, for Valentine's Day. Right? So I showed him how to fold this paper and make a paper hat out of it. We did it twice. That was a few nights ago. That's over video.

Right? We're watching each other, talking each other through it. The next night, I call him back. We talk on the video. And he's made 7 or 8 paper hats throughout the day and giving out free ones to his friends at school.

And I think the aha moment that you're describing comes to the sort of form of discovery. For me, I think it's a little bit more of a way to strengthen relationships.

Like, it doesn't matter how geographically separate you get from people you care about, but when you find things in in my case that work to enforce or build or maintain some sort of a relational bond?

I consider that also some sort of a aha moment. And you're talking about just add milk.

I've seen some of your other games to more, I guess, experiential learning type games like words of the whys or oversight we talked about last time you and I spoke and I think with those types of games, my son calls it stress quitting.

Right? So when you play a game and you get so frustrated with it, you tip the board over kind of moments.

But I think with some games that you guys have, they're educational based. Right? So there's science literally and metaphorically involved there.

But how do you bring, I don't know, hard work to the table, or how do you bring endurance to the table, or how do you bring integrity or teamwork a teamwork may be a bit more obvious.

But, you know, how do you bring values into these games?

Great question. I think, you know, personal sitting down together whether you are sitting around 1 table or, you know, like yourself where you have to play doing FaceTime or Zoom or something. Mhmm. You're still spending time 1 on 1.

So I think just letting them know that you're there. That's number 1. That teaches the value of caring about others. So right away, before you've done anything in a stress free environment, you're spending time with the people you love.

Just that alone goes a mile. As a parent research shows that time with your kids is critical, not just quality but quantity.

And as a grandparent, it's not as stressful to have the quantity, but the quality. So I think that just letting them know that you doing what you're doing to come and spend time with them as as a get go.

Then you have you know, there's so many games out there. There's thousands and thousands of games out there. And so you wanna bring things to the table whether they're just fun.

I mean, there's games out there that have dogs that poop, you know, like, maybe you just wanna make them laugh. But maybe if your kid is having a hard time sharing, you wanna bring games that have cooperation.

And you can play online. If people have coffee, you know, it depends on how well your kids are. Right? That is it a chess game? Well, then you can both have chess games in front of you.

If it's something that is great. And there's cooperative games for men's kids who are generally great. We're gonna take turns, teacher, It's a math sorry. It's a spelling game. It's going in a very stress free environment.

So kids where they might not be comfortable spelling out loud and might, in the game, try it. So it teaches them to be innovative and to challenge themselves and have some self development as an explore and empower them to try things.

So I think that's where kings and kids can be very advantageous to a family environment. So it sounds like it comes down to how the games are presented to whoever's playing, not specifically the content of the game.

That makes it maybe a higher quality or a more beneficial impact. Arty folks sit tight and we'll be right back on transacting value. A great new board game solves any good old boring afternoon to family getting it.

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Increase critical thought and strengthen families no matter if they're natural, chosen, or spontaneously formed. At Ridley games, we make playtime an unforgettable, meaningful, and exciting learning experience.

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Come play, explore and power. At GRIDDLY games dot com today. So it sounds like it comes down to how the games are presented to whoever's playing, not specifically the content of the game.

That makes it maybe a higher quality or a a more beneficial impact. If that's the case, I've got a I don't know.

Maybe a little bit more of a personal question for you. If you had to pick, let's say, 2 games. Let's say, 2 board games. That you think of fondly now that you used to play as a kid, what would you pick?

I played a lot of games. I played a game called Simon, which really challenged your memory. Oh. Color buttons. They would score colors and it would have sound and it would go around.

Yeah. Yeah. Yeah. And, yeah, I personally like because I like to see how far I could go. So I could play it by myself, and I could play it with my parents and my sisters, and to see how far we could go. We sometimes did it as a team.

We did it by ourselves. I don't know why that 1 jumped into my mind, but that was the 1 that I remember playing a lot. And I kept it for so long that my kids played with it. And I did save him, but I think I finally die.

I mean, I could go on then on in play. We played, what would it call, world I don't think he's gonna say, well, better talk to the map. I haven't played a lot of card games with my dad a lot because I've never played cribs a lot.

With him yet. And so when we were doing that, because he went to 05:15, 30, and counting. So I think it taught me to be quick on my width in my math, and it help me as an adult when I'm doing business.

I can do numbers. I can be sitting next to our encounter that I can be pulling the numbers up faster than they are because they're calculating, and I'm guesstimating.

But math is a skill that came easy to me and it was promoted in a in a lot of things that we were doing. We played Chats and Checkers.

We played Monopoly and Risk and Blue and all those ones that I think people know that if you asked me what was more impactful, I think just put the ones that need a sizzle and the ones that spend time together thinking.

I think what's cool now is you can tie those aspects from board games to digital games, to card games, to I don't even know what other types of games are off the top of my head.

But, like, I was growing up, we had erector sets and Lincoln logs. Legos are obviously still a thing. Simon, we had our own little, you know, Simon pad as well.

And there's a lot of that stuff that I think now that I'm older makes a little bit more sense as to beneficial aspects of these games, whereas at the time it was just entertainment for me and my older brother.

That now well, I guess now your grandkids our kids are probably still seeing it the same way. It's just entertainment until it gets discussed or brought up from a different perspective. Right?

And I I think there's a lot of things that well, kids, as kids, don't know any different other than entertainment or topics that they come across or even maybe pay attention to until adults bring them up from a different perspective.

So not to go too far down that direction. But I think a lot of it's the same parallel, and you can always tie that back to different aspects of a gaming industry.

Because everybody likes to be entertained, I think. You're using the word entertained. I think interchangeable with play. And I think I like to use the word play.

Because there's entertainment value in play, but play has value. Television can be entertaining, but it's Sometimes you can learn from it, sometimes you don't learn it, sometimes it's just strictly entertainment.

I think play is entertaining, I think play is educational. Play is experiential learning. And there's so many values out of play and all the things that come out of play.

Self exploration, joy, learning, entertainment, and touching all your senses, learning from your eyes, your ears, interaction. There's so many things that you get from playing when the kids are little.

So when they're like 2, there'll still be 2 little kids playing with the same toy and they're really not interchanging, but they think they're playing to get while they're learning also how to just be with other people.

When you start learning how to play a little bit of a game, you're just having fun with being a new team. Like, you're learning how to be cooperative. There's so many things to lay in, I think, in Chicago, ever, computer to play time.

Because kids are all there who play on the computer or be on the computer. I have my 2 year old grandson. He's, like, wiping and pulling he can figure things out on the computer that think adults might feel it.

I've got a little bit more challenge to do. But remember we have plans to build LEGO and other building toys and to add blocks and kick the block down and seeing that there's gravity.

And what happens when you go in a plane with a boat and does a float, does a sink, there's so many things that just our play, but through that play, we're experiencing pace and learning.

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Watch it happen in real time. A wise man learns from the mistakes of others. A foolish man learns from his own. There's so many things that just our play, but through that play, we're experiencing peace and learning.

I think of all the the mission sets or ways you could have explained a reason to get into play and board gaming and experiential learning.

Being able to develop as people, rootplay. When I especially as adults, we don't get recess anymore. I don't know about anywhere else in the world, but at least in the states after primary school, you really don't get recess anymore.

Lay disappears. It becomes school work, and then it becomes just work. But there's no more play school, you know, so the relationships change.

As you get older and as you grow. And I think what you're doing is really, really powerful and really, really impactful. I don't know that it's as heavily publicized from that perspective as you've just explained it.

So I really appreciate you taking some time out to explain it to us. And bring it on to the podcast and transact some value, so to speak. So, Risa, first off, thank you.

Before we run out of time though, If anybody wants to reach out to Ridley games or actually find out more about Ridley games, or maybe even just get in touch with some maybe YouTube videos or or speaking considerations, maybe you might have how do people do that?

Thanks, Ratin. We have a website bridly games, and it's spelled GRIDDLY games with an app at the end dot com.

So bridley games dot com. And you can see all of our games and our CYI science kits, our theme kits, and you can always email us and we'd be happy to answer any questions.

We are happy to be a part of the quarter's broadcast and want to promote bringing you to our website.

So if you guys want to come on and we'll do special for the rest of the month. If you write down Gridley 20, we'll offer you 20 percent off on your sale on our website.

Well, thank you. Where everybody listening will have Ridley games, the website, and the links where you could find them on different social media platforms as well like YouTube, for example, in the show notes.

So wherever you listen to this podcast, like see more, click show more, see all something to that effect. And in the description for this conversation, you'll see those links, you can click on it.

It'll take you right to there. If for whatever reason, you're having some connection issues or you're unable to get your emails to send for any number of reasons.

Feel free to send an email to survival dead y t at gmail dot com, and we can also forward them out to grid the games and get you guys in touch. That's fine too. But again, Risa, I really appreciate the opportunity.

I really appreciate you taking some time out of your schedule and just come in to talk for a little bit about values in the board gaming industry. So thank you. Thanks so much for for, you know, letting us chat.

And should have mentioned also that they could follow us on Facebook or Instagram. We'd love to have more voices out there watching us and we share lots of ideas and things along the way.

And I just wish your listeners a beautiful day, and hopefully a good day. I appreciate it. And we'll tag your social media for grid of games as well.

So for everybody else and to all of our listeners, that was a great talk. I appreciate you guys stopping in to listen and hang out with us as well. Especially to our core values for the month of March.

We're talking accomplishment, consistency, and endurance. I'd also like to thank Well, toy makers across the world, but Gridley Games for giving up your president for a little bit of time, so we could talk.

And I think realistically to your family as well, Risa. Had it not been for them and and the bonds you guys built and the experiences you guys had, I don't think this conversation would have carried quite as much meaning as it did.

So if I can, on behalf of all our listeners, I'd also like to thank them for the opportunity.

But to all of our show partners as well, Keystone Farmers Market, OpenClocker Farms, and obviously Broadspout for your distribution. Thank you also.

Now folks, if you're interested in joining our conversation or you wanna discover our other interviews, check out transacting value podcast dot com Follow along on social media and we'll continue to stream new interviews every Monday at 9AM on all your favorite podcasting platforms.

But until next time. That was transacting value.